Announcing the The HIV/AIDS Program at Public Health. Seattle & King County has launched a multi-media campaign called "Little Prick"  which is designed to increase the frequency of HIV testing among men who have sex with men (MSM) at high risk for HIV infection. Local data suggest that while most MSM have tested at least once in their lifetime, high-risk MSM are not testing at the recommended frequency. The “Little Prick” campaign encourages MSM who have had unprotected sex with a partner of unknown or discordant HIV status during the prior year to get tested every three months.The campaign will reach MSM through gay-oriented Internet sites, gay-oriented print media, billboards, sidewalk chalk drawings outside key bars and bathhouses, and coasters, posters and mirror clings to be distributed to local bars and bathhouses. For more information, please visit: www.homohealth.org/littleprick.htm